Atari, the biggest name in video games in the early 1980s, is being revived as a hotel brand. The first Atari Hotels property is due to break ground later this year in Phoenix. The game-themed hotel aims to offer “fully immersive experiences for every age and gaming ability, including the latest in VR and AR (virtual and augmented reality).” It also plans to attract e-sports events, in which gamers compete in tournaments, sometimes for big prize money. Expect “nostalgic and retro meets modern” for a unique hotel experience!  Atari Hotels is exploring other markets, including Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose.