Starwoods New Children’s Programs

December 28, 2015

Starwood Hotels & Resorts has launched a new family program rolling out in more than 300 Le westinkidsclubMeridien and Westin Hotels & Resorts around the world. In response to growing global family travel demands, the hotels are reinventing the kids club concept, reimagining family experiences within the hotel and introducing more meaningful branded amenities for young travelers. The programs specifically cater to the new way modern families travel.  Westin is putting the emphasis on wellness, using components with nontoxic and largely recycled materials, adding natural light and installing indoor/outdoor tree houses, vertical gardens and storage cubbies.   Parent/child yoga classes and healthier snacks and smoothies will be available at some hotels.  Le Meridien is emphasizing creativity, global awareness and cuisine with herb gardens, art and music walls and global wall maps.  The hotel has a partnership with Lego in which each guest age 12 and under receives a toy on arrival.  Some of the hotels in the chain will add an Imagination Playground area that will spur creativity by letting your children design their own play spaces.